Surge-professional skateboard footwear for emerging athlete

Project Overview
Skateboarding is unlike other traditional sports when it comes to footwear. There has not been a design approach from the ground up aimed at the unique needs of elite performance.
We Believe...
that skateboarders should have access to innovative technology that enhances their performance at an elite level.
Our vision is to amplify the level of skateboarding through innovation while staying true to its street culture.
Design goal
Energy Return
The main action of skateboarding is jumping. No shoe on the market addresses this need to jump higher and get energy returns from this action.
Protection
Cushioning and structure are key elements that protect the user against injuries such as heels bruising, rolled ankles, and impact from the board
Board Feel & Grip
Board feel is the key factor in feeling confident about how the board will react to the user's input and trust that it's in the right place to land. This comes from the upper material, thicknesses, and grippiness of the rubber outsole
Flexibility
Flexibility allows for more natural foot movements which increase stability and balance
Surge is a high-performance skateboard shoe engineered for superior performance and durability
The Surge Skateboard Performance Footwear delivers key benefits to enhance skateboarding:
Enhanced Performance: The inclusion of a P-shaped carbon plate in the midsole boosts energy return, enabling higher jumps and more effortless forward movement. This aids in performing complex tricks with ease.
Durability: Crafted with Cordura fabric, suede, and a TPU-fused toecap, along with rubber side panels, Surge shoes are built for exceptional durability, withstanding skateboarding's demands.
Grip and Stability: Featuring a Vibram Mega Grip rubber outsole, Surge ensures excellent traction and control, essential for secure landings and precise maneuvers during skateboarding.
Comfort and Flexibility: Designed for both performance and comfort, Surge shoes offer a flexible and comfortable fit, reducing the risk of discomfort or injury, suitable for extended wear and skateboarding sessions.