2022

Design Awards Gold Winner - Beijing Wuyao Cultural and Creative Co. Ltd.

Shede Year of the Tiger New Look Gift Set

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Beverage - Wine: Light

Client's Name

Shede Spirits Co. Ltd.

Country / Region:

China

In China, every twelve years, namely Chinese zodiac years, constitutes a cycle. The traditional Chinese zodiac cycle repeats itself by the same sequence of zodiac animals. The tiger is one of the 12 Chinese zodiac signs, and 2022 is the Year of the Tiger. As it happens, our design is inspired by the story about a Manchurian tiger’s return to the mountain. The elephants in the illustration indicate a Chinese idiom: “all things take on a fresh look (in which the literal meaning of ‘all things’ is ‘numberless elephants’). Hence, the combination of tigers and elephants in the illustration is suggestive of “all things take on a fresh look in the Year of the Tiger”. The Chinese have inherent enthusiasm for natural landscapes and animals, and the Chinese pursuit of man-nature harmony is compatible with the modern environment-friendly spirit. The images of the exterior package imitate the form of wood engraving in ancient China, on which wooden images of tigers, elephants and landscape are engraved, in an effort to reveal the compatibility with ecological nature via this sense of simplicity and naturalness. By unveiling the exterior package, exquisite illustrations on the bottle will be revealed, the designs and expressions of which are different from the exterior package, giving the overall design an elaborately layered charm. Such efforts allow consumers to appreciate the ingenuity of design, as well as invoke their contemplation on nature and ecology.

Credits

Original designer
Wuyao
Illustration designer
Zhangyuchen
Illustration designer
Xiebaixing
Graphic designer
Zhengziyang
Graphic designer
Shihuafeng
3D designer
Liaohao
More Gold Winners
2022
Design Awards Winner - RNMS - RNMS TOTEBAG

Entrant Company

RNMS

Category

Luggage & Bags - Tote Bags

Country / Region

South Korea

2022
Design Awards Winner - Chi-Hao Chiang - Karst

Entrant Company

Chi-Hao Chiang

Category

Garden Furniture - Others

Country / Region

United States

2022
Design Awards Winner - Shine Meditation Health Technology(Hangzhou)Co., Ltd - HOLONAVI Lumbar Puncture Outfit
Shanghai Linyan Medical Technology Co., Ltd

Entrant Company

Shine Meditation Health Technology(Hangzhou)Co., Ltd

Category

Medical / Scientific Equipment - Medical Devices & Technology

Country / Region

China

2022
Design Awards Winner - JetSurf USA LLC - JetSurf Electric

Entrant Company

JetSurf USA LLC

Category

Watercraft - Others

Country / Region

United States