2026

Design Awards Gold Winner - Lightspeed PR

TAO Clean Sonic Toothbrush

Entrant

Lightspeed PR

Category

Personal Care, Wellness & Beauty - Oral Hygiene

Client's Name

TAO Clean

Country / Region:

United States

TAO Clean is an automatic, self-cleaning, drying, and charging sonic toothbrush system, streamlining oral hygiene without adding a single extra step. Most electric toothbrushes focus solely on cleaning teeth, but overlook what happens to the brush itself between uses: sitting exposed to bathroom bacteria, toilet plume, and lingering moisture, the very conditions germs need to grow back.

TAO Clean solves this at the source. Its patented all-in-one base automatically sanitizes, actively dries, and charges the toothbrush every time it's docked, no manual effort required. A 12-minute UV-C cleaning cycle kicks off automatically, clinically proven to target 99.9% of hard-to-kill germs, including influenza, rhinovirus, E. coli, Salmonella, and Streptococcus. That cycle repeats every 3-5 hours while docked, providing continuous protection rather than a one-time clean.

The key innovation is pairing sanitization with drying. The base's patented open-airflow design uses a built-in heater to warm the surrounding air, creating a chimney effect: warm air rises and vents out the top while fresh air is drawn in from below, fully drying the brush head to prevent the bacterial regrowth that moisture invites. This is a problem competitors haven't fully solved: some add UV containers or accessories, but few address moisture, leaving sanitization incomplete.

Beyond hygiene, the toothbrush delivers powerful performance, up to 40,000 sonic strokes per minute, clinically proven to be 12 times more effective at cleaning between teeth than a manual toothbrush. Its patented brush head has been shown to whiten teeth by two shades in two weeks. Up to three weeks of battery life per charge and a travel case make it built for everyday use and life on the go.

TAO Clean has sold more than 1 million units globally, with a growing international footprint across the U.S., U.K., Canada, Ireland, Australia, and New Zealand. Backed by a 45-day money-back guarantee and lifetime warranty, it reflects a simple idea: real oral hygiene starts with a clean toothbrush.

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