2026

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ALGO is a concept for a hands-on coding education robot designed for children aged 4 to 10.
It uses dual camera lenses as eyes to recognize colors and objects, moves through real space on large orange wheels, and expresses its operational status through a blue ring LED on its side — almost like an emotion. The core experience is giving children an intuitive connection between code and physical outcome: kids send commands through a block coding app on a smartphone or tablet, and ROLO rolls around and responds in real time.
The design features four signature colors — orange, black, white, and blue — and a progressive mission system that gradually increases in difficulty, from simple movement all the way to conditionals and loops. The standout differentiator from existing coding toys is its camera vision feature, which enables color and shape recognition missions that make learning feel like play.
Credits
Entrant
RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan
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Beverage - Dairy & Dairy Alternative Drinks
Country / Region
China
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Baijiazhuang Primary School
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Communication Technology - 2-Way Radio Sets
Country / Region
China
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TooBlu (Blureflex Group)
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Branding - Promotional
Country / Region
Italy