2026

Design Awards Silver Winner - Haeone Son

Improv

Entrant

Haeone Son

Category

Clothing & Accessories - Menswear

Client's Name

Country / Region:

United States

I used to approach most things in life with a clear plan. But over time, I realized that outcomes often take unexpected turns, and sometimes intuition leads to stronger, more honest results than logic. This led me to jazz, where musicians follow a basic structure but express themselves freely through improvisation. Coming from a classical music background where every note and dynamic was decided in advance, jazz felt unfamiliar and exciting. It made me want to bring that sense of spontaneity into my design process.

Garment dyeing became a natural way to express this. The colors shift depending on the environment, and the stitch resist technique adds subtle, unpredictable changes to the fabric. In this collection, familiar garments are reimagined with slight distortions that reflect instinct and emotion. Through many trials, this process became a way for me to practice trusting my own intuition.

Credits

Sergey Kuchin
Photographer
Birago
Model
More Silver Winners
2026
Design Awards Winner - Dora - Bio-inspired Silent Flapping-Wing Aerial Vehicle

Entrant

Dora

Category

Trains & Planes - Flying Devices

Country / Region

China

2026
Design Awards Winner - Shanghai Yitong Cultural Communication Co.,Ltd. - Suwen Qin of DingLiang

Entrant

Shanghai Yitong Cultural Communication Co.,Ltd.

Category

Musical Instrument - Strings

Country / Region

China

2026
Design Awards Winner - Guangzhou Rui Jian Hu Dong Biotechnology Co., Ltd. - Aianya®Refreshing Eye Mist

Entrant

Guangzhou Rui Jian Hu Dong Biotechnology Co., Ltd.

Category

Body, Health & Beauty - Body / Personal Care

Country / Region

China

2026
Design Awards Winner - Taizhou Aishangtao Brand Management Co., Ltd - AdaptFit  Eyeglass Frame

Entrant

Taizhou Aishangtao Brand Management Co., Ltd

Category

Eyewear - Eyeglass Frame

Country / Region

China