2026

Design Awards Silver Winner - REAL WILL

Front-Zipper Bra

Entrant

REAL WILL

Category

Clothing & Accessories - Underwear & Lingerie

Client's Name

Country / Region:

China

The bra, specifically designed for women with larger busts, centers on the philosophy of “designed for movement, built for comfort.” It draws inspiration from a “diary of ergonomics”—the long-term study and analysis on the dynamic 3D movement of the busts during daily activities such as walking, breathing, sitting, bending, and low-intensity exercise. The product also precisely responds to the common challenges of traditional back-closure bras, including difficulties faced by users with shoulder discomfort, nursing mothers needing to hold a baby while dressing, and those who struggle with fastening clasps behind the back.
The industry-first “scenario-based lifting system,” by ingeniously combining two floating lifting straps and an adjustable underband, allows users to easily switch between 4 distinct modes—Home, Commuting, Workout, and Socializing. Each mode delivers an immediately perceptible shift in bust height and pressure distribution, realizing true “adjust-and-adapt” personalization. The integrated anti-burst front-zipper closure completely eliminates the inconvenience of traditional back-closure bras that require awkward behind-the-back fastening. Built around an intuitive “one-pull” logic—one pull to lift and refine, one pull to slim and flatten, one pull to dress or undress in seconds—it dramatically improves efficiency in daily use. Moreover, the bra incorporates ergonomic optimizations such as a streamlined, fluid-inspired silhouette, front-and-back triangular zones, and 45-degree angled side panels, creating an “optical slimming effect” for a visually slimming look. Available in “invisible-tech” hues (nude, black, etc.) treated with soft-light finishing, it better blends with various skin tones and outerwear for truly invisible wear. The main body is crafted from high-stretch breathable cloud-touch gauze (a blend containing 42% recycled elastane), providing memory-fit adaptability, superior resilience, moisture-wicking breathability, and skin-friendly softness. The product also utilizes nano-textured soft-cloud fabric that undergoes a mist finishing process, offering a silky-smooth feel and a high-tech soft glow.

Credits

Chunyan Gan
Ying Zhang
Yanping Yang
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