2025

Design Awards Silver Winner - Shanghai Zhiao No.1 Store Information Technology Co., Ltd.

Aerescape Soda Series Product Packaging Design

Entrant

Shanghai Zhiao No.1 Store Information Technology Co., Ltd.

Category

Beverage - Beers, Ciders, Hard Seltzer & Malt

Client's Name

Country / Region:

China

Aerescape Soda Series Product Packaging Design draws inspiration from the moment when Alpine snowflakes vaporize. It takes vanishing purity as its core imagery, capturing the tracelessness and clarity of snow during sublimation. The Packaging features an overall silver-white tone that symbolizes the purity and transparency of ice and snow. Its lower half uses blue and green to distinguish flavors, with the blue can representing the original flavor and the green can corresponding to the lime flavor. This design creates a fresh and bright sense of layering visually and provides intuitive and clear flavor guidance. The Packaging combines the reflective effect of mirror silver with silver exposure craftsmanship. It presents a flowing sense of snowflakes dissolving and bubbles rising as light changes, interpreting the product's lightness and vitality. It also boasts a unique dust-proof tinfoil lid as a new design highlight. This lid not only enhances the ritual sense of opening the can but also effectively improves the structural flaw that canned drinks are prone to contamination, significantly boosting hygiene protection and the perception of product quality when opening.
The Packaging adopts eco-friendly and recyclable aluminum cans, and combines color direct printing with geometric gradient silver exposure craftsmanship to create a colorful yet pure metallic texture. The outer box structure incorporates foam interlayers instead of traditional corrugated cardboard, featuring stronger anti-collision and waterproof performance to ensure the integrity and quality of the products during transportation. The overall design of the Packaging strikes a balance between high-end aesthetics and practical innovation. With the philosophical thought that disappearance can also define existence, this design responds to contemporary consumers' yearning for a pure, free and unburdened life, making every opening a fresh burst from ice and snow to bubbles.

Credits

Liu Yang
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