2025
Motion Drives Emotion
Entrant Company
Cathay Pacific
Category
User Interface (UI) - Micro-Interactions
Client's Name
Country / Region:
Hong Kong SAR
Motion drives emotion. This UI micro-interaction concept turns everyday travel decisions into emotionally engaging moments. Using motion design on mobile, it eases user anxiety, conveys brand warmth, and creates seamless, trustworthy experiences across digital and physical journeys.
Credits
Head of Design
Ernest Hui
Senior UX/UI Designer
Christel Yan
UX/UI Designer
Sherry Wu
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