2025
Motion Drives Emotion
Entrant
Cathay Pacific
Category
User Interface (UI) - Micro-Interactions
Client's Name
Country / Region:
Hong Kong SAR
Motion drives emotion. This UI micro-interaction concept turns everyday travel decisions into emotionally engaging moments. Using motion design on mobile, it eases user anxiety, conveys brand warmth, and creates seamless, trustworthy experiences across digital and physical journeys.
Credits
Ernest Hui
Head of Design
Christel Yan
Senior UX/UI Designer
Sherry Wu
UX/UI Designer
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