NYC's First-ever Cannabis Cocktail

Flyers Cocktail Co. was born from our thirst to relish life without compromise.

This project was to deconstruct some of the world’s most popular cocktails and reengineer them by substituting emulsified cannabis instead of alcohol. All Buzz, No Booze.

Partnering with Ivy Mix, one of America’s award mixologists, over 7 months and 45 rounds of flavor interactions, we created Flyers Cocktails. These sophisticated co are 60 cals or less, use all-natural ingredients and have no preservatives.

We offer modern day drinks a choice that’s healthier, still gives a sense of euphoria, eliminates hangovers and most importantly, has a sensorial cocktail journey.

Why is it relevant?
Once associated with stoner culture, Cannabis has now become a modern alternative for a multitude of uses throughout the U.S. and the world. From health & wellness, sport & nutrition to new legalized forms of recreational uses.

This cannabis advancement has led to a fundamental shift in how the general population thinks about Cannabis and has made products associated with it more attractive than ever before.

The U.S. and Global markets have seen remarkable momentum over the past 5 years with growth around Cannabis Products set to rise exponentially in both short and long term. With consumer choice, education and access to alternative products at an all time high, there’s huge interest and need for an alternative to alcoholic beverages.

Aesthetics - Why does it look the way it does?
Inspired by alcohol packaging designs that came to life after prohibition was lifted in 1932, we chose to create a look and feel that’s sophisticated, classic and unique within today's market. Much like when alcohol was legally introduced, Flyers' packaging design draws parallels and pays homage to a historical period in time where a new emerging market was brought to the American drinker.