2025

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Category
Client's Name
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For over a millennium, the classic director's chair has remained steadfast in design and purpose. The DirecTi Chair reinvents the classic...for today. Warm teak provides a structural foundation and tactile comfort, while aerospace-grade titanium rods create an impossibly light yet strong folding mechanism. Titanium's natural corrosion resistance ensures the chair adapts seamlessly to any environment, from poolside to studio. This thoughtful pairing results in a chair that feels both grounded and weightless.
The titanium folding mechanism utilizes classic director's chair X-geometry with a proven over-center locking design, allowing the chair to fold to under 6 inches. Canvas seat and back stretch taut when deployed, creating the iconic director's chair silhouette with contemporary refinement. A matching side table extends the system, serving as an ottoman, stool, or side table as needed.
Credits
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Yu Jung Jung
Category
Packaging - Branding
Country / Region
United States
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IGL SPORTS LLC / INNOVATIVE(GROUP) LIMITED
Category
Sports Equipment - Basketball / Basketball Equipment
Country / Region
United States
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California Faucets
Category
Bathroom Fittings & Appliances - Basin Mixers
Country / Region
United States
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Zhejiang Kuqu Intelligent Technology Co., Ltd
Category
Apparel & Accessories - Caps
Country / Region
China