2025

Design Awards Gold Winner - vivo Mobile Communication Co., Ltd.

vivo S30 Series Colorful Summer Gift Box

Entrant

vivo Mobile Communication Co., Ltd.

Category

Branding - Promotional

Client's Name

Terminal Image Design Department

Country / Region:

China

The vivo S30 Series Colorful Summer Gift Box is a playful celebration of summer vibes, mobility, and youthful style—seamlessly integrating the vivo S30 Series’s distinctive color palette: Coolberry Pink, Lemon Yellow, Peachy Coral, and Mint Green. Each hue is brought to life through four bespoke fruit-themed icons that symbolize energy, freshness, and individuality. These lively emblems form the visual DNA across all accessories, reinforcing the youthful spirit of the season.

The gift box includes a thoughtfully curated selection of lifestyle items: a phone chain, a water cup, five unique packaging box variations, a collector gift box, a summer-inspired outfit, and six themed visuals. Each piece carries forward the fruit-inspired identity, ensuring consistency while keeping every item fresh and unique.

Accessory design details are carefully considered. The phone chain combines all four mini fruit icons in a charming string that dangles with youthful rhythm, perfect for selfies or wrist flair. The water cup’s soft-touch finish feels refreshing in hand, while its strawberry graphic, paired with Coolberry Pink, adds a youthful pop. The gift box structures feature die-cut windows that reveal playful icons beneath translucent sleeves, creating a tactile “peek-through” delight during unboxing. The curated summer outfit features crisp tones that echo the gift-box palette, making it ideal for effortless social media styling.

Visually, the design balances simplicity with playfulness. The packaging adopts soft gradients, bold contrasts, and whimsical patterns that feel both premium and approachable. The multi-layered presentation not only highlights the diversity of the peripheral items but also enhances exclusivity and customization, fostering a personal connection with the brand.

Overall, the vivo S30 Series Colorful Summer Gift Box is a vibrant collection of visuals, textures, and surprises. By blending fashion-driven visuals, summer-inspired tones, and multifunctional accessories, the gift box builds a lively “little summer universe,” turning every unboxing into a celebration of color, style, and youthful energy. It extends the vivo S30’s design DNA into lifestyle expressions, speaking directly to younger audiences who value creativity, personalization, and seasonal rituals. Bright, bold, and full of heart—this is how summer meets innovation.

Credits

Terminal Image Design Department
vivo Mobile Communication Co., Ltd.
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