2025

Design Awards Silver Winner - R&CPMK

Mojo(R) Energy Pouches

Entrant

R&CPMK

Category

Home, Leisure & Other Markets - Energy Pouches

Client's Name

Mojo(R) Energy Pouches

Country / Region:

United States

Mojo(R) Energy Pouches is the latest cutting-edge solution in the energy category, revolutionizing the way consumers experience energy. Offering a flexible and convenient alternative for individuals seeking to personalize their caffeine intake the right way, the product gives consumers precise control over their desired energy as a complement to daily caffeine consumption. With 50mg of naturally derived caffeine from green tea, Mojo ushers in a new era of customizable energy consumption to use anytime, anywhere.
Mojo reimagines portable energy with a design that’s both aesthetic and functional. Breaking from the category’s familiar round cans, Mojo offers a sleek, pocket-sized format that invites consumers to energize on their own terms. Central to its design is the revolutionary double-slider, an industry first that offers smooth, gliding access from either side of the container and simultaneously functions as a tactile sensory experience. Its ergonomic silhouette is contoured to rest naturally in the palm, while the slim profile fits effortlessly in a pocket, purse, or gym bag. The inconspicuous pouches and packaging are perfect for easy, hands-free consumption, whether you're on the go or on the clock.
Doubling as an energy booster and lifestyle accessory, every visual detail has been designed to match and elevate the consumer’s vibe, with each flavor represented through a distinct, mood-matching color palette. From cool, refreshing mint tones, warm peach and coral gradients, to tropical sunset hues, and bold, electric blues, these palettes are paired with dynamic graphic elements that create instant flavor recognition and emotional connection. Vibrant shrink wrap lining mirrors the flavors’ color story, grabbing attention and amplifying Mojo’s playful aesthetic. A matte finish adds a premium, modern feel, while targeted gloss accents highlight key design elements, catching and reflecting light to draw the eye. Mojo’s packaging is fully recyclable and made from eco-friendly materials as well.
Developed with consumer lifestyles in mind, Mojo blends design, functionality, and bold visual storytelling to set a new standard for energy product presentation. Mojo(R) Energy Pouches bring long-awaited innovation with sleek, portable packaging that unlocks access to an entirely untapped market for energy products.

Credits

Tiana Black
Sr. Brand Manager
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