2025

Design Awards Silver Winner - UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

EMXEE Anti-G Nursing Bra

Entrant Company

UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

Category

Clothing & Accessories - Underwear & Lingerie

Client's Name

EMXEE

Country / Region:

United Kingdom

EMXEE Anti-G Nursing Bra features an innovative nursing window and stylish lace detailing, blending function with fashion to help pregnant and nursing women stay elegant as they embrace motherhood.
Unlike traditional nursing bras that often require full breast exposure and offer limited support, this bra introduces an innovative nursing window, revealing only the nipple area. This greatly reduces exposure, enhances privacy, and simplifies the nursing process—all while maintaining full breast coverage and structured support. Paired with integrated anti-leak nursing pads, it provides comprehensive protection and convenience for pregnant and nursing women. Crafted from a breathable, high-stretch nylon-spandex blend, it keeps skin dry and comfortable throughout the day. The skin-contact layer is spun with an avocado-infused fabric blend with natural antibacterial and moisturizing effects, pampering sensitive skin with soothing care.
To break away from the typical bulky, dull look of traditional nursing bras, EMXEE Anti-G Nursing Bra features elegant lace trims along the neckline and nursing window—enhancing its visual appeal while uplifting the nursing experience. A triangular mesh panel at the lower gore adds a touch of lightness and breathability, balancing function and fashion. Available in four low-saturation tones—baby pink, milky white, cotton blue, and sea salt green—it serves as a soothing and comforting visual language to lift the mood of mothers during pregnancy and breastfeeding.

Credits

Brand Manager
Julee
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