Look Personal Care Product

Entrant

Shuairen Wang

Category

Packaging - Body, Health & Beauty

Client's Name

LOOK

Country / Region:

United States

Look: a unique personal care line tailored for the visually impaired, achieved through purposeful texture, eco-friendly materials, and ergonomic design.

Symbols:
Embossed symbols on each product, inspired by the brand logo, offer tactile distinctions with waves and lines.

Tactile Differentiation:
Tactile embossing helps users differentiate between products by touch.

Materials:
Environmentally friendly aluminum and plastic provide distinct temperature sensations, while polished and brushed aluminum accents denote product variations.

Ergonomics:
After three design iterations, the bottles feature comfortable indentations and a user-friendly circular cap with tactile guidance.