2025

Design Awards Gold Winner - Can Cui

Chou Chou

Entrant

Can Cui

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.

More Gold Winners
2025
Design Awards Winner - Mobili Fiver - Emma Round Extendable Table by Mobili Fiver

Entrant

Mobili Fiver

Category

Table & Desks Furniture - Table

Country / Region

Italy

2025
Design Awards Winner - White on - Wavy Heart

Entrant

White on

Category

Jewelry - Jewelry Collections

Country / Region

Hong Kong SAR

2025
Design Awards Winner - DENSE&LIGHT - DENSE&LIGHT

Entrant

DENSE&LIGHT

Category

Clothing & Accessories - Womenswear

Country / Region

China

2025
Design Awards Winner - Deutsche Telekom Design & Customer Experience - T Phone 3 - Deutsche Telekom's AI-phone
Deutsche Telekom

Entrant

Deutsche Telekom Design & Customer Experience

Category

Mobile Phones & Tablets - Mobile Phones

Country / Region

Germany