2025

Design Awards Silver Winner - Underdog Kitchen Company

SpongeMail

Entrant Company

Underdog Kitchen Company

Category

Household Appliances & Accessories - Cleaning Accessories

Client's Name

Country / Region:

United States

SpongeMail™ transforms the humble kitchen sponge into a sustainable, hygienic, and delightful design marvel. This 3mm-thick compressed cellulose sponge, shaped with scalloped edges resembling a postage stamp, expands to a robust 35mm when wet, surprising users with its tactile magic. Crafted from 100% plastic-free, biodegradable cellulose, it can decompose in 2-6 weeks, leaving no microplastic footprint, unlike traditional synthetic sponges.

Studies show sponges harbor more bacteria than toilet seats (Frontiers in Microbiology, 2017). SpongeMail’s vibrant, stamp-inspired graphics fade with use, prompting timely replacement to ensure a healthier kitchen. Its enhanced squeezability and rapid-drying design reduce bacterial growth, while the compressed form optimizes storage space both on the shelf and in the kitchen. The playful, postal-art designs elevate a mundane necessity into a joyful ritual, blending beauty with function.

SpongeMail reimagines cleaning with eco-friendly materials, innovative hygiene solutions, and aesthetic charm, setting a new standard for sustainable household design.

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