2025

Design Awards Silver Winner - Miky Bear

Miky Bear

Entrant

Miky Bear

Category

Apparel & Accessories - Underwear

Client's Name

Country / Region:

China

As a barrier between children’s skin and outerwear, the Miky Bear Children’s Underwear Series is designed to reduce friction between the fabric and sensitive areas of the body, preventing skin irritation. It also helps to cushion the body during movement, regulate body temperature for warmth, absorb sweat to keep the body dry, and reduce bacterial growth. Since children’s underwear is worn close to the skin, its design not only focuses on aesthetics but also on comfort, functionality, and emotional connection. Miky Bear pays a lot of attention to color, patterns, and designs. The series keeps up with current trends, aiming to reflect the innocent and dreamy mindset of children while also appealing to parents’ tastes and values. The classic pink and heart patterns used in Miky Bear products represent love and care, making it easy to feel the warmth and happiness they want to bring. For children’s socks, fun and lively designs help create a cozy and safe vibe, while also expressing the good wishes parents have for their little ones. The fruit patterns in the underwear design bring a lively and relaxed atmosphere, adding a touch of fun and style while promoting the idea of nature and health. It also caters to children’s interest in aesthetic education. When it comes to dyeing, the use of reactive dyeing technology gives the fabric a soft, comfortable feel and good breathability, ensuring a comfortable wearing experience for kids. At the same time, the process is safe and non-toxic and reduces the risk of skin irritation or allergies, as fewer chemicals are used during dyeing.

Credits

Jizhen Gao
Wenjing Xu
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