Unika Brewery Rebrand

Unika, founded in 2016, produces craft beers from a factory nestled in the picturesque Brazilian mountains, surrounded by native vegetation and animals. Over the years, Unika has consistently invested in quality and maintained lean production. This philosophy, combined with creativity and the use of local ingredients, has led Unika to become one of the most awarded craft breweries in Brazil. There is a mystique behind the Unika brand. It is admired and respected by craft beer lovers for its quality, its origins and its deep reverence for the fauna and flora of Serra Catarinense. This mystique was our starting point for the redesign. We created a persona for the brand, a craftsman who lives in the mountains, who is constantly searching for the perfect form and who is inspired by the natural aspects of his surroundings. Our goal was for the brand and packaging to have a rustic and handmade look, but at the same time, sculpted with great care and attention to detail. A well-defined concept made decision-making much easier. When implementing the brand and packaging, the artisan's way of thinking from the mountains dictated the development of the visual language, the choice of paper, typography, color palette, finishes and layout. It also dictated the shape of the logo and the style of the illustrations. Our goal was to maintain the mystique of the Unika brand and enhance the characteristics that make its beers unique. Despite being a small brewery, Unika has many fans in Santa Catarina. Its loyal audience is proud of the brand and its award-winning products and feels part of its history. We knew it would be a challenge to please this audience with the change we proposed. However, the reception to the redesign was very positive. We believe that the project was successful in paying homage to the DNA of the Unika brand, professionalizing its visual identity, and bringing new energy to the brewery and the market.