2024

Design Awards Gold Winner - Fan Yang

天地颐和 (Summer Palace Wine Bottle)

Entrant Company

Fan Yang

Category

Beverage - Luxury Beverages

Client's Name

Beijing Guoyi Tianxiang Culture Co., Ltd.

Country / Region:

China

This Summer Palace wine bottle and packaging design was entrusted by the Summer Palace Liquor Company to extract the core elements of the Summer Palace such as plaques, buildings, decorative patterns, colors, and seasonal scenery, sort out the main colors and elements, and conduct secondary creations to combine them into The design elements of the wine bottle finally present a bottle body with red, gold and blue as the main colors, focusing on the typical symbols of the Summer Palace and the strong Beijing style and palace style. The main inspirational components of this design come from the Seventeen-Arch Bridge and Kunming Lake in the Summer Palace in Beijing, the Foxiang Pavilion, and the Summer Palace Archway. The Seventeen-hole Summer Palace Bridge is 150 meters long and 8 meters wide. It is the largest stone bridge in the Summer Palace. Beijing is windy in spring. Standing by the bridge on a windy day, looking at the turbulent waves of Kunming Lake, it seems that Wanshou Mountain will float, and the white stone railing will become a swaying pearl necklace that tourists cannot ignore. The Foxiang Pavilion is the main building of the Summer Palace, 41 meters high, with three floors and four eaves on eight sides. The Foxiang Pavilion is the soul of the Summer Palace and a model of Chinese garden art. It not only witnesses the glorious history of China's feudal society but also carries a profound cultural heritage. The construction of the Foxiang Pavilion reflected the royal family's admiration for Buddhist culture at that time and demonstrated the inclusiveness of Chinese culture to a certain extent. Today, the Foxiang Pavilion has become a popular tourist attraction for Chinese and foreign tourists and has become a perfect combination of Chinese traditional culture and world cultural heritage. Last but not least, the Summer Palace Archway is a unique landscape of Chinese architectural culture, a characteristic building born from Han culture, and a unique carrier of Chinese architectural art and culture.

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