2023

Design Awards Silver Winner - Guangzhou Deyu Technology Co., Ltd.

MECEXP

Entrant Company

Guangzhou Deyu Technology Co., Ltd.

Category

Watches - Digital Watches

Client's Name

Country / Region:

China

This is the first high-tech watch in the industry. It uses programming algorithms to realize various travel time functions of the watch, which is a cross-border fusion of modern digital electronics and traditional mechanical watches, bringing consumers with a new visual experience. Innovatively integrating optical fibers into watches, their lightweight and flexible nature can be utilized to create different patterns, colors, or lighting effects, adding personality and uniqueness to the watch. Moreover, the watch also has a night reading light, which can not only provide lighting for portability, but also protect eyesight.
The highlight of the product is the flyback of minute hands. When the left-hand pointer completes 30 minutes, it rapidly returns to its starting position, while simultaneously the right-hand pointer takes over and continues for the next 30 minutes before resetting as well. This process creates a seamless transition between the two hands on the dial, completing a 60-minute cycle, which is like the dynamic sensation presented when a car accelerates and decelerates.
The extremely comfortable skin-friendly fluorubber strap with an ergonomic design concept is like the user's second skin when worn, allowing the user to wear it for a long time without discomfort. The strap is also water-resistant, antibacterial, antioxidant and corrosion resistant, ensuring that it is convenient for daily wear, giving a good impression at first glance.
The appearance of the product adopts the sandblasting process, the contour lines are sharp and angular, and the shape is full of sense of technology. In addition, elements such as the DNA double helix structure and automobiles are also implanted into the watch to complement the exterior design, creating a perfect harmony. Its bold design pursues novelty, and is not imprisoned by traditional consciousness. The intuitive display of time reveals a strong sense of mechanics.
This watch directly displays the hour time using numbers and features a distinct outline with sharp edges, adhering to the concept of minimalist design. It incorporates two original personalized dial designs, coupled with tire tread straps, creating a simple yet dynamic and sporty appearance, achieving a perfect fusion of functionality and aesthetics.

Credits

Zhang Donghong
Liu Yong
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