2023

Design Awards Silver Winner - Shanghai YeHezhou Technology Co. LTD

Captain-Ye cyber socks

Entrant

Shanghai YeHezhou Technology Co. LTD

Category

Clothing & Accessories - Hosiery

Client's Name

上海叶和舟科技有限公司

Country / Region:

China

The package is perceived with cyberpunk-like mechanical and technical elements which make up an integral part of the visual effect of this design. The package is intended to visualize the discreet manufacturing process and extraordinary features of this product. The product pattern standing at the visual center of the main layout presents an exaggerated aspect ratio, which in turn confers an intense visual impact and identity to the whole package, stands this design out of similar packages, and deepens the memory points. The hollow-out design measuring about two fingers’ length in the lower left corner of the main layout is believed one of the unconventional highlights. The hollow-out gives user a direct touch on the product, readily perceives the fine material and manufacturing process of this product. The opening is made narrow to avoid the product from undue touches or exposures when sealed. The whole package looks more like a drawer and when drawn out to open, several small color boxes are neatly arranged inside. Each box comes with a complimentary leaflet showing different patterns. This unpacking form is more or less the same as opening a blind box which makes users excited as if they were exploring the unknown.

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