2023

Design Awards Silver Winner - CBrands

LYI - Unveil Your Brilliance

Entrant

CBrands

Category

Body, Health & Beauty - Skin Care: Luxury

Client's Name

LYI

Country / Region:

Singapore

When art meets science, unleash the power of nature and science with luxury gemstone-infused skincare brand LYI.
LYI is a luxurious skincare brand that aims to enhance the emotional and physical quality of life. The formulation and packaging of LYI are focused on details, with every element being functional and inspirational.

The shape of the bottle was inspired by the confident silhouette of a woman, with the curves forming a natural and comfortable cradle when holding the bottle. On the cap lies a gemstone inspired vector, with the brand LYI discreetly hidden within the patterns, symbolizing that true beauty lies within oneself. The mother-of-pearl texture and color on the bottle is a kaleidoscopic celebration of the world of gemstones, and infuses a sense of luxury and excitement.

LYI is not just another product on the shelf, but a culmination of the brands's passion, dedication, and belief that true beauty lies in the balance between science and nature.

Credits

Chelsea Zhang
Lead Designer
Eugene He
Founder
Mike Xie
Designer
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